ROADSHOW+ November 17, 2026
Healthy habits.
Pay off.
Get paid for your healthy habits.
02 Meet Donna
She’s already doing the work.
Pilates booked.
Steps counted.
Twelve tabs open.
03 The opportunity
The effort is
already there.
Her tracker sees the activity.
Her cart shows what she buys.
LivCoin connects the two.
7,800 steps
Wellness
restock
04 Meet Sunny
A wellness agent
that knows
your routine.
Sunny connects your activity with the best deals and pays you for your healthy habits.
WHOOPTrack activity
Pays you
WellnessFitnessFind best deals
Remind you to restock
Find age-relevant options
Help book appointments
05 How it works
From Pilates to payback.
$20 back
Earns LivCoins
Healthy habits grow her balance
9:41
Healthy habits.
Rewarded.
Sleep well 7 h
Pilates class Completed
Drink water 1 / 8
Breathe slowly 1 min
Move & stretch 3 min
Eat fresh 1 meal
Pilates classCompletedWHOOP
Collect 8Chooses a deal
Each offer has its own LC allowance
9:41Discover 20 LC
GLP-1 program SAMPLE
$200
First month · Use up to 20 LC
20 LCView dealPays $200
The full deal price, with her own card.
•••• 1234›
Pay $200Receives $20
20 LC → $20 on a prepaid debit card
9:41
Added to your card
$20PREPAID DEBIT$20
20 LC = $20
From your healthy habits
Livcoin now
$20 added to your prepaid card07 Product status
Tracking works today.
Sunny’s offer flow
is in development.
Working in iOS
Apple Health and WHOOP data
Food recognition and guided exercises
In developmentSunny matching and reminders;
Sunny matching and reminders;
redemption and payments
Signed networks. Offer/payment integration target: December 2026.
08 U.S. launch
Our first
U.S. customers.
Women 40–60
≈37MEstimated U.S.
wellness audience
wellness audience
44.1M women × 84% wellness-priority proxy
Meta
Target CPA$3.50
Incentive apps
Target CPA$2.00
Track connected users, redemptions and repeat purchases.
Estimate: Census 2025 female population, ages 40–60 × McKinsey 2025 wellness-priority rate for all U.S. adults. Assumes the same rate for this group; not a measured ICP count.
10 Founders & advisors
Health, gamification
and business.
Founders
Daniel de Castro
CEO · Consumer growthScaled MAËLYS to $150M+ in annual sales
Afik Kaniel
CPO · GamificationGaming product and monetization
Uri Manor
CSO · HealthSheba physician and Harvard MPH
Advisors
Or Offer
SimilarwebMarket intelligence and data
Sam Glassenberg
Level ExGame design for healthcare
Yariv Citron
MAËLYSDTC growth and retention
A health economy
that moves with you.
The vision for Sunny
- Connect more apps and devices
- Find relevant, affordable options
- Help book and manage appointments
